What do YOU look for in a Marketing Strategy Consultant?
If you value time, money and profitable results, then you're in the right place.
Hi and thanks for visiting! My name is Paul Clarke and I’m a Strategic Marketing Consultant with over 9 years of experience in helping companies like yours build better marketing results.
Let Me Help You
Define your marketing trajectory!
In my 9 years as a freelance marketing consultant, I’ve been fortunate to work with many amazing businesses to help the marketing success they deserve.
From startups to established players, I’ve seen it all and I’ve been in the mix helping them to understand the ways they can penetrate their chosen markets to generate more sales of products and services.
I am proud to be supported by an amazing team who help me manage existing customer accounts. So as a consultant, I am able to offer the time, capacity and resource that other marketing consultants simply cannot.
Below is a selection of some of the marketing strategy services I can support your business with.
Guaranteed Marketing Results
Being a strategic marketer means I can help companies to understand their target audiences better and influence their buying trends to drive greater sales and revenues.
Once the marketing research & planning is complete, I am also able to offer services to help with the delivery of the strategy. And all my marketing services come with a Zero-Risk Money Back Guarantee on all my marketing services.
Meaning, if you want a marketing strategy consultant that can help you build a plan and then deploy it with a guarantee on results, why would you look anywhere else?
THE CRUCIAL STAGES FOR A BUILDING A POWERFUL STRATEGY
Understanding Your Markets & Trends
Performing research and analysis to understand the workings of your markets and how these are evolving to identify key areas of opportunity.
Understanding Your Customers
Studying and analysing the key fears and desires of your best customers. Aligning your offering and marketing with their business needs and emotions for magnetic impact.
Customer Moments & Triggers
Understanding the key events within your customers lives that drive them to take positive actions and make buying decisions. Aligning your marketing with these moments to show them you understand and care.
Monitoring & Optimising
Closely preparing and studying the reports of performance analysis, uncovering deep insights and pinpointing areas of improvement.
Understanding Your Business
Learning about the DNA of your business and what makes you and your customers tick. Understanding why you do what you do and the objectives that are most important to you.
Understanding your Competitors
Studying your key competitors to uncover your opportunities within the market. Identifying their offerings and strategies to make yours more compelling to the customers that matter most.
Defining Your Value Proposition
Refining the truest forms of value that you offer to your customers and deciding how to serve those needs better than any of other provider.
Building The Plan
Crystallising the thoughts and analysis into a well defined plan of clear and concise actions that perfectly aligns with the needs of you and your customers.
Deploying & Testing
Thoughtfully rolling out the well prepared actions with intelligent AB variant testing for greatest results and actionable data.
Fancy sharing a call?
To learn about the ways you could be marketing your business better.
“Paul has helped us to develop our value proposition and penetrate our target markets effectively and efficiently. He is patient, professional and has delivered us the results we needed.” Chris Green, Director, Skore Software
Frequently Asked Questions
A major part of building an effective marketing strategy lies in knowing the right questions to ask.
Below is a selection of the most common questions we are asked when customers are considering starting out.
A marketing strategy refers to a company’s ‘game plan’ for identifying and reaching their best prospects and turning them into highly profitable customers. There are many methodologies and tools we use when building a marketing strategy and each business is unique in their preferences and objectives. A popular and simple starting methodology when preparing a strategy involves the 5 P’s (also called the marketing mix): Product, Price, Promotion, Place and People.
Creating a strategy can be an intensive process involving deep analysis around who you are as a business, who your best customers are and why they would want to buy your products or services. Building an effective strategy that all stakeholders can believe in is a process that can take time and sometimes intense debate. But in the long run, defining the answers up front is the fastest way to help any business define and achieve it’s goals.
Building a marketing strategy is a consultative process and for that reason, no one size fits all. Some businesses may already be clearly defined on important aspects and others may be just beginning the exploratory process.
One very important factor to understand when considering the cost of building a strategy is that in the long run, a well defined plan from an experienced marketer should help to save a business valuable time and large sums of money by avoiding wastage and accelerating them towards profitability. For that reason, a good marketing plan should pay for itself tenfold by driving the company towards success.
If you would like to understand more about my services and the benefits of utilising a marketing consultant to prepare your marketing strategy, please Get in Touch and I will be delighted to speak.
Once we have discussed an outline of your business and objectives, I will be pleased to perform the suitable research with a view to preparing a proposal for your consideration.