Paul Clarke is a Hampshire based Pay-Per-Click (PPC) Advertising Specialist with over 10 years experience in helping businesses create highly profitable advertising programmes.
Performing deep dive analysis of your existing PPC programme, or market and competitive analysis for one you may be planning.
Defining your strategic approach towards helping you surpass your key PPC objectives and outcomes.
Managing your keyword search campaigns for maximum profitability and commercial success.
Generating and increasing sales for online (eCommerce) retailers directly from search engine product results.
Enhancing brand visibility to defined target audiences for improved conversions and increased order values.
Powerful Facebook, Instagram and LinkedIn Ad generating defined outcomes from target audiences.
Throughout the past ten years, Paul has helped scores of businesses in 50+ industries to achieve powerful and profitable returns from Pay-Per-Click (PPC) advertising.
With a keen eye for detail and a commercial awareness around user intent and behaviours, Paul has many longstanding and loyal who entrust his skill and experience.
Arrange a free PPC discovery call and learn about the ways that Paul can help deliver you a highly profitable programme.
Pay Per Click (PPC) is a model of internet marketing or advertising, where advertisers pay a fee (called a cost per click) each time one of their ads is clicked. This allows advertisers to ‘bid’ for the placement of their ad in a search engine’s results when a user is looking for their products or services.
Most PPC operates on an closed auction basis. This means the advertisers placing the highest bids and managing their accounts in the highest quality manner, are usually able to achieve the greatest exposure (impression levels) and sometimes also the lowest possible costs per click.
Pay Per Click advertising is available on all major search engines and social platforms popular in the UK, including Google, Bing, Facebook, Instagram, LinkedIn, Twitter, Pinterest and Snapchat.
In other countries, other platforms are also popukar alternatives.
When using a Pay Per Click specialist, the customer has 2 costs:
Paying the platform for every time a user clicks your ads. When this happens, you are charged a cost per click (CPC) by the platform provider. The budget a customer assigns for clicks is commonly called a ‘click budget’ and is decided by the customer how much they wish to spend. Usually, the more you spend on clicks, the greater financial returns you can expect. So it all depends on your objectives and how much you are happy to spend. (keep in mind like any marketing method, there are no guarantees).
The 2nd group of costs is the management fee paid to the specialist for maximising your campaign and financial returns. Just like many investors use investment managers for maximising profits, many companies use PPC specialists for the same purpose.
Paul’s costs are customised to each PPC project and will be confirmed in a proposal following suitable consultation and analysis.
Typical PPC management fees can range from £300 per month for a small campaign to £4,000 per month for a large on.
To receive a PPC proposal, including expected outcomes and recommended costings, simply arrange a free PPC discovery call with Paul, who will be delighted to cover all the details required and discuss next steps.
A PPC discovery call can be arranged though any of the contact details on this page.